![]() Interested in learning more about the kind of revenue figures TikTok generates? Check out the TikTok statistics below! 11. ![]() Source: WeAreSocial/Hootsuite TikTok revenue statistics As a result, TikTok is now the 5th most popular search query on the platform. So what do they do? They search for reuploads on YouTube. There’s an interesting social media crossover happening here: many YouTube users either haven’t yet downloaded the TikTok app or want to watch TikTok videos on desktop rather than mobile. TikTok videos have become so popular that they’ve even made their way onto the rival video-sharing platform, YouTube. Tik Tok is the 5th most searched YouTube query In fact, adoption is actually greatest among users from households that earn less than $25k per year. The reality is that this figure is largely due to the way household income is distributed in the US than actual adoption figures. On the surface, that seems pretty high and suggests that TikTok users may be unusually affluent considering its younger target demographic – but the truth tells a different story. ⅓ of TikTok users have an average household income of $100K or more Related Reading: How To Get More Views On TikTok. On most social platforms, users consume content, but on TikTok, they create it. Short-form videos are easy to make quickly with TikTok’s creative editing tools, while dance trends and memes encourage users to get involved and recreate videos that they like.Īs a result, over half of all users report uploading their own content to the platform. One factor that makes TikTok stand out in the social media marketplace is the way in which it encourages users to create their own content. Over 50% of TikTok users have uploaded their own content Next, it’s Russia with 16.4 million and Japan with 12.6 million users. ![]() Indonesia is the country with the second-highest share of the TikTok user base, with around 22 million monthly active users. That figure is also projected to increase by around 22 percent year-over-year, meaning the platform should reach around 73.7 million US users by 2021. This makes it the leading country for TikTok adoption (outside of China / Douyin) – good news for advertisers and marketers targeting US consumers. Of TikTok’s 732 million users, 65.9 million are from the US (around 11%). There were approximately 65.9 million US TikTok users in 2020 That means that around 1 in every 10 people on the planet actively use TikTok. Those kinds of numbers are also hard to visualize so, to put it into perspective, consider the fact that there are around 7.6 billion people on earth. In comparison, Facebook has been around for 17 years (more than 3x as long) and it took around 7 years for Facebook to reach the number of users as TikTok. While 732 million might not seem like a lot when compared to Facebook’s 2.8 billion, it’s still incredibly impressive when you consider the fact that TikTok has only been around for 5 years. TikTok has 732 million monthly active users worldwide If I was a betting man, I’d wager that it’ll reach the top 5 within the next couple of years. It’s also worth remembering that TikTok still growing rapidly and showing no signs of slowing down. It sits above rival platforms like Snapchat but is still trailing behind Instagram, WhatsApp, WeChat, YouTube, and Facebook. TikTok is the 7th most used social platform in the worldĪccording to the latest available data at the time of writing, TikTok ranks 7th on a list of the most popular social platforms by monthly active users. ( Source: Statista 10)įirst, let’s look at some TikTok statistics that tell us more about how many people use the platform and who those users are. TikTok creators with 15,000 followers or less have higher engagement rates.There were approximately 65.9 million US TikTok users in 2020.TikTok is the 7th most used social platform in the world. ![]() These are our most interesting statistics about TikTok: ![]()
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